Vision 2030

Improving the Enterteinment Sector

“’Our Future is Here’ with this bold and promising phrase, State-run Saudi Broadcasting Corporation (SBC) announces the launch of a new entertainment channel ‘SBC’, on the first day of the Holy Month of Ramadan. The move is part of Saudi Arabia’s modernisation drive that will broadcast films, as well as exclusive television series, talk shows, cookery shows and religious programmes.

“This is a new channel that will project the true image of modern Saudi Arabia,” said Dr. Awwad Alawwad, the Minister of Culture and Information. “This is part of the continued journey of the Kingdom, anchored in its glorious past but looking ahead to a brighter and better future, as it embarks on implementing its ambitious Vision 2030 blueprint for the road ahead.

“We are currently witnessing positive developments across the sectors from the economy, to entertainment and culture, and the new channel will help shed light on these changes.” The channel’s programmes will be targeted at the age group between 15 and 35 years, according to SBC officials. The under-35s form about two-thirds of the Kingdom’s 32-million-plus population.



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